March 2 , 2023

TTB Sport Capital announces the appointment of Sir Andrew Strauss as Executive Chairman

TTB Sport Capital, the investment, advisory and marketing group founded by Nick Hoyle and Holly Millward, is pleased to announce the appointment of Sir Andrew Strauss as Executive Chairman.

The ex-CSM executives partnered with Hong Kong-based TTB Partners last year, and the Group has since closed several investments, including digital ecosystem for sport InCrowd, ESG platform Ample and brand and creative agency Designroom Sport.


Of the appointment, Millward commented:


“Andrew is a world class addition to our leadership team, bringing a wealth of experience from both cricket and the boardroom to TTB Sport and our clients. His breadth of knowledge, across all facets of sport, make his insights highly valued and particularly relevant as sport’s role in society becomes more important”.


Hoyle added:


“Sport is undergoing a generational change in the way it is consumed and commercialised. In doing so, it has become an extremely attractive, highly investable, but nascent asset class. 


Our aim is to support our companies and clients as they navigate these changes, linking them to new geographies, technologies and investors. We are extremely excited about the opportunities that are ahead, and delighted Sir Andrew has joined us on the journey”.


Strauss commented:


“I am delighted to be joining TTB Sport Capital at such a promising and important time for the company. Sport is being reshaped in ways we could never have imagined, and we are excited to be at the fulcrum of this change, investing in and advising businesses, technologies and founders that will shape its future. I look forward to working with Holly and Nick in building a world class company, dedicated to my great passion - sport”. 


The TTB Sport Capital team is Headquartered in London.




About TTB Sport Capital


TTB Sport Capital is an investment, advisory and marketing group that is positively impacting the future of sport. TTB Sport Capital was founded by Nick Hoyle, Holly Millward and Hong Kong-based financial group, TTB Partners in April 2022.

Bringing experience, intelligence and capital together for the benefit of sport and our investors, TTB Sport Capital is building an eco-system of service providers, including existing investments in the following:


InCrowd: The new digital ecosystem for sport.  With a fully integrated, end-to-end suite of data powered technologies and supporting services, InCrowd is rebooting sports businesses by connecting and optimising digital marketing channels and unlocking new commercial opportunities.

See: www.incrowdsports.com


Ample: Driving responsible consumption and offering positive impact at the checkout.  

See: www.ample.earth 

Designroom Sport: Building brands with purpose, brands that touch the lives of millions and stories that last.

See: www.designroomsport.com

For further information contact:






About TTB Partners


TTB partners is a financial services platform focusing on principal investing, advisory and wealth solutions. 


Headquartered in Hong Kong, with a team in London, TTB business spans private equity, corporate finance, venture capital, sports, digital assets and real estate.




About Sir Andrew Strauss


Sir Andrew Strauss has been involved in some of English Cricket’s most memorable moments. He graduated from playing in the 2005 Ashes series to becoming one of only three men to captain England to home and away Ashes victories before taking over as the Director of England cricket in 2015, tasked with putting together the plan to win the 2019 World Cup.


Alongside his cricketing achievements, Strauss has founded The Ruth Strauss Foundation which has raised over £6 million pounds to help families going through grief and is co-founder and executive chairman of Mindflick, a high-performance coaching business.


Strauss will be bringing his considerable experience in high performing teams to provide leadership and guidance to TTB Sport Capital as Executive Chairman. His role will include providing strategic direction to the business as well as chairing the Investment committee and advisory board.


Andrew was educated at Durham University.


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