July 27 , 2023

TTB Sport announces investment in Angel City FC as Women's World Cup kicks off

TTB Sport has announced an investment in the Los Angeles women's professional soccer team Angel City Football Club, a member of the National Women's Soccer League, the top-tier women's league in the United States (ACFC)

ACFC was founded to promote gender equality and empower women in sports and beyond. ACFC was co-founded by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, and media and gaming entrepreneur Julie Uhrman. The club is notable for having a diverse ownership group that includes prominent female athletes, celebrities, and businesswomen, including Jennifer Garner, America Ferrara, Jessica Chastain, Julie Foudy, Mia Hamm, and many others. 


Holly Millward said: "Nick and I visited the ACFC team in LA last year and could see immediately that the group was forging a totally new type of ownership model for a professional women's sport franchise. Outside the clear strength of the boardroom, their game day is pure entertainment through football. Fundamentally, we believe in the power of sport to drive change in society. As a purpose-led team, we believe that Angel City will significantly influence the global commercial landscape of women's sport.  We are excited to support this incredible team's journey into new markets, brands and ventures."


Since its inception, Angel City has established itself as a significant brand within women's sport. The team calls BMO Stadium in downtown Los Angeles home and boasts more than 16,000 season ticket holders, a record in the US if not globally, and has lodged seven regular-season sell outs at 22,000 tickets redeemed. With a strong purpose-led mission, the team reallocates a percentage of ticket sales to players and donates 10% of sponsorship dollars to the local community, averaging over 1.5 million USD each year for the next three years.


Nick Hoyle said;


"In the midst of witnessing a fascinating Women's World Cup, ACFC is already well-positioned to capitalize on a significant commercial opportunity. Women's sport is experiencing exponential growth, but there remains a largely untapped value in broadcast, storytelling, innovation, and the value of consumer audiences.  We believe in the power of sport, particularly women's sport, to tap into passion points and realise this value. We look forward to working with the ACFC team to translate this into new markets and opportunities.'


Angel City's Co-Founder and President, Julie Uhrman, expressed her enthusiasm, stating, "TTB Sport has been an incredible partner ever since our initial meeting last year. Their team wholeheartedly embraces and supports our mission, understanding the core values we stand for. Working alongside Holly and Nick, we are eager to capitalise on their extensive market networks and platform, which will help us garner attention, raise awareness, and create new opportunities for Angel City. Beyond our on-field success, we remain committed to making a positive impact in the community and on a global scale for women's sports. Having TTB as an investor, sharing these values, is of utmost importance to us."


The 2023 FIFA Women's World Cup kicked off on Thursday, July 20, and four players participating from Angel City's active roster; Jun Endo (JAP), Julie Ertz (USA), Ali Riley (NZ Captain), and Alyssa Thompson (USA), representing their countries at the tournament. 


During the Women's World Cup, Angel City FC will host their first "Angel City Equity House" at the Sydney Opera House, featuring 100 leaders from sport, business, government and not-for-profit sectors. In addition, the team will sponsor Festival 23 in Sydney, which will stage workshops focusing on gender equality, climate change, social cohesion and youth employability for teenagers and young adults.


TTB Sport announces investment in Angel City FC as Women's World ...

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